Cardinal Health | 20Ways Fall Retail 2023 Case Study

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CASE STUDY

www.cardinalhealth.com

HELPING INDEPENDENT

PHARMACIES LEVERAGE

CURRENT PAYMENT TRENDS

Many consumers prefer community-based, independent pharmacies for their high-

touch approach and personalized care. At the same time, however, there’s an increasing

demand for added conveniences such as in-store or online shopping and curbside

pickup or at-home delivery. Pharmacies also find that customers want access to the

latest payment options such as text-to-pay, tap-to-pay, Apple Pay, and Google Pay.

Keeping up with current payment trends may seem daunting — but Cardinal Health is

making it easy with its new Modern Payments Processing solution.

MODERN PAYMENTS PROCESSING – POWERED BY SQUARE

The Modern Payments Processing solution is the result of a collaboration between

Cardinal Health and Square. The two also worked closely with BestRx, the first

pharmacy software system to integrate with Square, to ensure the solution was

designed to meet the unique needs of independent pharmacies and their patients.

Using Square’s hardware, software, and card processing, Modern Payments Processing

handles all types of payments — from in-person at the point of sale to online and mobile.

This eliminates the need for multiple solutions and helps streamline operations for

an easier, more efficient experience. Plus, Square handles all payment fraud, risk, and

disputes. They are also Payment Card Industry (PCI) certified, which means payments

always comply with current regulations.

ENHANCED CUSTOMER SERVICE

With Cardinal Health’s Modern Payments Processing, pharmacies can funnel payments

through a single processor for the range of flexible payment options consumers expect

today. Cardinal Health also offers an e-commerce solution, Pharmacy Marketing

Advantage Commerce, that leverages Square’s Web Payments SDK. This allows

customers to place online orders through the local pharmacy, make payments, and

choose from their pharmacy’s delivery or pickup options. By integrating a range of

payment types through Square — pharmacies can reduce the time spent managing

several processing platforms, freeing them up to focus on delivering the personalized

care patients value so much.

BENEFITS

At-A-Glance

AFFORDABLE

Discounted rates for both card present

and not present transactions and

cost-effective hardware.

PCI CERTIFIED

Square ensures your payments are

compliant with current regulations.

OPERATIONAL EFFICIENCY

Complete transactions anywhere

— in-store, in the field when making

deliveries and online.

TRUST

Square is used by 3.5 million small

businesses and processes over

100 billion transactions annually.

CASE STUDY

www.cardinalhealth.com

TRANSPARENT PROCESSING COSTS

With this collaboration, Square offers Cardinal Health independent pharmacies a

discounted and fixed processing rate. This includes card present and not present

transactions for online or at-home delivery purchases.

“I was very concerned about the rising cost of card processing — fees on top of fees,”

says Imad Karaze, owner and pharmacist in charge for Beaumont Pharmacy. He also

saw line items on his card processing invoices that made no sense. “I was looking for

more predictable costs.” The Modern Payments Processing solution gives him just that,

he says. “Now I know what each transaction will cost — every time, all the time.”

Vijay, a pharmacist at Marble Hill Pharmacy and one of the very first to pilot the program,

agrees. “The solution is very easy to use, and because Square provides flat rates, I don’t

have to worry about additional processing fees as with other processors.”

INCREASED OPERATIONAL EFFICIENCY

Implementing the Modern Payments Processing solution enables pharmacies to take a

full range of payments — text, online, point of sale, and mobile tablets. This eliminates

the need to work with multiple processors, which may have inconsistent rates and

reporting — making it difficult to get a handle on the actual bottom line.

Square’s open APIs also allow for direct integration with any pharmacy management

system for an end-to-end payment solution. A range of built-in business tools and

analytics also help streamline operational workflows for greater efficiency. For instance,

an intuitive dashboard puts all payment data in one place — which can be accessed

via computer or mobile device for anytime, anywhere views of transaction history.

This allows pharmacies to track sales and payment transactions whether customers are

paying online, at the drive-thru, at the counter, or at home delivery. “The integration has

made things even easier on my stores,” says Ankit Desai, who has several pharmacies

using the Modern Payments Processing solution powered by Square. “It has enhanced

the parts of Square I already enjoyed, including straightforward processing and flat fees,

and eliminated a lot of the manual work I was doing when the terminal was not able to

sync payment information to my software system."

Plus, since Square is PCI certified — pharmacies no longer need to individually validate

their PCI compliance. Vishal Patel of Bourbonnais Pharmacy says this, combined

with the transparency of the fee structure, provides value to his store. “Not only do I

have greater visibility into my operational costs, I can ensure my pharmacy remains

compliant without any additional work on my part.”

Enabling customers to

shop and pay in a way

that’s most comfortable

for them whether credit

card, text-to-pay, tap-to-

pay, Apple Pay or Google

Pay, in-store, online, or by

mobile tablet — means

pharmacies will never

miss a sale. The Modern

Payments Processing

solution is also built to

evolve with pharmacies

as their needs — and the

needs of their customers

— change. For instance,

Vishal Patel notes that

he’s looking forward

to taking advantage of

other advanced payment

options, like the ability to

request online payments

for deliveries.

For more information, visit

www.cardinalhealth.com/en/

services/retail-pharmacy/

business-solutions/modern-

payments-processing.html

For more information contact:

modernpayments@cardinalhealth.com

or visit cardinalhealth.com

© 2023 Cardinal Health. All Rights Reserved. CARDINAL HEALTH and the Cardinal Health LOGO are

trademarks of Cardinal Health and may be registered in the US and/or in other countries. All other

trademarks are the property of their respective owners. Patent cardinalhealth.com/patents.

SQUARE and the Square Logo are trademarks of Block, Inc. used with permission.

Modern Payments Processing

Integrated partners

Cardinal Health and Square are collaborating

with Pharmacy Management Systems (PMS)

to offer a modern payment platform for

independent pharmacies.

Flexible payment options

Stay current with payment trends including

text-to-pay, Apple Pay and Google Pay.

Track your sales anywhere

Whether you’re online or in store, the intuitive

dashboard puts all your business data in one place.

Track your sales and payment transactions from

anywhere on your mobile phone or tablet.

Cardinal Health

TM

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