Tension Packaging & Automation | 20Ways Fall Retail 2023 Case Study

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CASE STUDY

www.tensionautomation.com

INTRODUCTION AND BACKGROUND

Thirty Madison exists to deliver on healthcare’s biggest opportunities: access and

affordability; patient outcomes; and patient experience. As such, the company’s

specialized brands focused on personalized care for patients with ongoing conditions.

When Thirty Madison launched its first online order fulfillment center, AFA Pharmacy

in Missouri City, Texas — their long-term vision was to leverage automation technology

to meet projected volumes and create a better pharmacy experience for their patients.

That’s when they began looking for providers who could help them start working toward

implementing automation, even though it would be some time before they needed it.

According to Omar Khokhar, Pharm.D, pharmacy manager for AFA, Thirty Madison chose

Tension, a leader in packaging equipment and automation systems for the e-commerce

and pharmacy industries, for several reasons. “Tension already knew their APIs could

integrate with our upstream platforms because they’d worked with our pharmacy

management software before,” he says. Tension was also known in the industry for having

a cost-effective prescription fulfillment system that could process high volumes of unit of

use drugs efficiently.

To build out Thirty Madison’s innovative mail-order pharmacy, Tension recommended its

LDU-Flex Pharmacy System utilizing Tension’s LDU and PharmaPATH back-end pharmacy

workflow software system. The LDU (Linear Dispensing Unit) is a unit of use picking,

labeling, verifying, and dispensing machine that can process over 1,000 items per hour.

The PharmaPATH software drives the LDU Flex Dispensing System. The AFA Pharmacy

front-end software receives and processes orders, checks inventory and then sends

orders to the PharmaPATH workflow software. From there, the PharmaPATH orchestrates

everything, managing all order routing to the LDU and to the dispensing, verification,

packaging, and manifesting workstations in the workflow.

AFA PHARMACY’S JOURNEY

TO AUTOMATED DISPENSING

AND FULFILLMENT

Jenny DeRose, Pharm.D

Pharmacist in Charge

~ AFA Pharmacy

Omar Khokhar, Pharm.D

Pharmacy Manager

~ AFA Pharmacy

CASE STUDY

www.tensionautomation.com

THE WORKFLOW SOFTWARE SYSTEM

Today, AFA operates out of a 40,000-square-foot facility that includes a warehouse and

fulfillment center. Jenny DeRose, Pharm.D, AFA’s pharmacist in charge, says the pharmacy

— which specializes in hair loss treatments and prescriptions covering conditions such as

birth control and hair loss as well as migraine treatments and migraine prescriptions —

currently processes 4,000 to 5,000 orders daily. “It wasn’t always like this,” she explains.

“At first, we weren’t processing anywhere near that number of orders, we knew we weren’t

ready for automation right away.” At the same time, however, the team at AFA was eager

to get started with Tension’s PharmaPATH — even before they installed the LDU, which

would ultimately automate processes.

“It wasn’t really their standard operating procedure,” DeRose says, “But Tension agreed

to let us use the software to fulfill orders manually until we installed the LDU.” To do that,

the company developed an entire manual pharmacy using PharmaPATH that mirrored

what the automated workflow would eventually look like. They started by analyzing the

specs for AFA’s fulfillment center, making recommendations on how best to configure the

workstations and processes. “They even coordinated with our contractors to make sure all

the specifications we needed to accommodate the workflow were clear,” says Khokhar.

DeRose adds that the company also helped make sure the system was futureproof.

“In addition to automating, we knew we wanted to install Parata machines and potentially

add cold chain to our processes at some point,” she explains. “So, Tension was sure to

carve out space for us to implement these when we are ready.”

LDU FLEX WITH PHARMAPATH AUTOMATED DISPENSING

Gaining experience with the PharmaPATH user interface before installing the LDU was

invaluable for AFA, says Khokhar. “It gave us so much insight into best practices in terms

of packaging, verification, and shipping that implementing the automated process was

seamless.” So once order volume began to increase steadily — they felt ready to install the

LDU Flex System.

Not much changed from a software or workflow standpoint, explains Khokhar. “The only

different bit of software introduced was related to the LDU — and even then, Tension held

our hand through the whole process.” In fact, Tension’s lead developer stayed on-site for

about four weeks once the LDU was operational to ensure everything went as smoothly as

possible. “He told us from the beginning, it’s a new system that is learning you as much as

you are learning it — and there will be hiccups.”

This level of support is something DeRose didn’t quite expect. “Everyone at Tension

is incredibly responsive,” she says. For example, at one point, the pharmacy was

experiencing some small errors with its conveyor transition arms. When the provider

for the conveyor couldn’t figure out the errors, one of Tension’s coders stepped in to

troubleshoot. “Even though I know they have other clients — I always feel they are

completely dedicated to us.”

Tension’s software

is just so good, it’s

almost foolproof.

When you scan

something – the

software tells you

exactly what to

do next.”

Jenny DeRose, Pharm.D

Pharmacist in Charge

~ AFA Pharmacy

CASE STUDY

www.tensionautomation.com

Tension reps now visit AFA quarterly for regular maintenance on the LDU and conveyor

system. Khokhar adds, they are always available for one-off visits to resolve a specific issue.

HOW THE AUTOMATED PROCESS WORKS

Thirty Madison’s upstream platform is connected to the PharmaPATH software at AFA

so it can push orders to the pharmacy for fulfillment. With this, once orders have been

processed by Thirty Madison they go directly to the PharmaPATH to be routed to the

LDU and other workstations. Depending on what’s in the order, the LDU will dispense the

medications. AFA has operators behind the LDU who stock the channels to be sure there is

always enough product and at the front side of the LDU to handle any dispensing issues.

Once products are dispensed out of the LDU into totes, they go to a manual dispensing

workstation. This allows for slower moving medications to be added to the order if they

weren’t stocked in the LDU. It’s also where anything that needs to be hand counted is

dispensed. After the dispensing and labeling stations, the order moves on to pharmacist

verification — where a pharmacist physically checks the order to ensure the right products

have been dispensed. The PharmaPATH software also allows for virtual verification.

From here, the order goes on to packaging, where operators choose the most appropriate

packaging, whether bubble mailers or boxes. They then pack the order along with all

required documentation such as patient leaflets and medication guidelines — and send it

off to the shipping workstation.

“Tension’s software is just so good, it’s almost foolproof,” says DeRose. “When you scan

something — the software tells you exactly what to do next.” Khokhar agrees, saying the

software is so intuitive it’s almost impossible to make a misstep.

ENHANCED VISIBILITY INTO INVENTORY

Tension’s PharmaPATH includes a customizable dashboard that companies can use to

for at-a-glance visibility into their operations. For AFA, the dashboard focuses on tracking

inventory and monitoring what orders have been fulfilled. Initially, the data only included

the name of the patient and the products received. As orders increased, Tension added a

tracking number to the dashboard and eventually added the patient’s address and the lot

expiration date. AFA uses this information to see what they’ve dispensed throughout the

day — to manage inventory and ensure they hit output targets. “Tension has been very

accommodating in customizing our interface for us,” says DeRose. “They’re always happy

to add things as we define our process a little bit more,” Khokhar adds.

When Thirty Madison launched AFA Pharmacy, they had a vision for where they wanted

to go — and that’s where they started with Tension. “When we began working with the

software and saw the business growing in a way we didn’t necessarily anticipate, we

realized we had to pivot,” Khokhar explains. No matter what it was, even if it was outside

the original scope of the project, Tension always said, ‘Anything is possible.’ “Any ask we

have — Tension always makes it happen,” he says. “That’s how we know this system will

always be able to evolve with our business.”

Any ask we

have – Tension

always makes it

happen. Tat’s

how we know

this system will

always be able

to evolve with

our business.”

Omar Khokhar, Pharm.D

Pharmacy Manager

~ AFA Pharmacy

Streamlined

Prescription

Processing

TPA0824-20WAYS

The innovation to grow. The partnership to succeed.

With Tension’s PharmaPATH back-end pharmacy workflow software, you’ll have access

to advanced automation features that enable accurate and fast prescription processing.

This revolutionary workflow management system allows you to easily process fully

confirmed prescription order requests through simple, one-task workstations. From

dispensing to verification, packaging, and manifesting, we’ve got you covered. Boost

efficiencies in the back-end while providing a superior patient experience overall.

Trust in Tension to revolutionize your pharmacy operations.

Tension PharmaPATH Software

CORPORATE: 819 East 19th St., Kansas City, MO 64108

MANUFACTURING: 3250 Quentin St., Aurora, CO 80011

MAIN: 888.367.4660 EMAIL: info@tension.com

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