20Ways Winter Retail 2026

Improving Patient Care & Pharmacy Profitability

CASE STUDY

www.windriverpayments.com

A NATIONAL LEADER IN PERSONALIZED

WELLNESS THERAPIES

Founded in 1985, Belmar Pharma Solutions has become a leader in customized

wellness, specializing in compounded hormone therapies for both men and women.

Working closely with healthcare providers across the country, their 503A compounding

pharmacies and 503B outsourcing facilities deliver tailored treatments to patients in all

50 states.

According to Kevin Burrus, chief information officer for Belmar, the company has

grown rapidly in the last five years through a series of strategic acquisitions. While the

acquisitions added value to the Belmar portfolio, Burrus says they also introduced new

challenges. “Each acquisition came with its own payments processors and pharmacy

management systems.” That left Belmar supporting six different pharmacies — some

with multiple locations — and two manufacturing facilities operating across four

distinct environments.

This fragmented infrastructure created operational inefficiencies and made it difficult

to deliver a consistent customer experience. Burrus knew he wanted to create a single

environment to support patients and providers across the entire organization — and the

first step was to streamline payments processes.

CHALLENGE: MULTIPLE SYSTEMS LED TO REDUCED

EFFICIENCY AND INCREASED COMPLIANCE RISK

The disparity in systems across Belmar’s growing network posed several challenges.

Some pharmacies were working with outdated platforms that didn’t store customer

card information, requiring patients and providers to re-enter payment details for

every transaction. Even then, if customers were working with more than one Belmar

facility, that meant they could have accounts on multiple systems that weren’t

sharing information.

Streamlining Payments for a

Better Customer Experience

Kevin Burrus

Chief Information Officer

~ Belmar Pharma Solutions

How Belmar Pharma Solutions Unified its

Pharmacy Network

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